Brazilian - Etiquette (2024)

Etiquette

Primary Author

Chara Scroope,

Basic Etiquette

  • The notion of respect is not extended to every ‘fulano’ (‘so-and-so’) one meets on the street or in a public setting. Brazilians will typically walk ahead in lines or cut people off when driving. This attitude, whilst common in the anonymous public space, differs from their attitudes of respect towards people within their own social circle.
  • When it comes to queuing etiquette, the notion of ‘first come, first serve’ does not always apply. Cutting in line may be tolerated if the person who comes later believes they are more important than others in line, or they know someone who can assist with jumping the line. For example, ‘doutor fulano’ (‘doctor so-and-so’) may cut in front because the person serving is a patient of theirs. These intricate dynamics determine not only who is next in line, but also who generally excels in society.
  • Given large family sizes and typically small living quarters, Brazilians are generally not demanding regarding their privacy. Within one family, possessions are typically thought to be communal and are shared amongst everyone. Thus, it is expected to be open about one’s possessions and space.

Visiting

  • Since Brazilians are generally easy going, the etiquette for visiting their home is quite casual and relaxed.
  • It is considered to be impolite to arrive on the designated time. If invited to a Brazilian household, come no earlier than 15-30 minutes after the designated time.
  • If you are offered a complimentary cup of ‘cafezinho’ (‘black coffee’), accept it unless you have a good reason to refuse. In Brazil, coffee is a symbol of hospitality and is widely consumed. Likewise, offer cafezinho to anyone who visits your home if it is possible.
  • The purpose of dinner invitations or parties is primarily for socialising. In turn, people are not normally hasty to leave. Such invitations usually include time for conversing before, during and after the meal. Typically, guests will not leave before dessert and a cafezinho have been served.

Eating

  • Generally, etiquette around food and eating is casual. However, there are a number of common practices.
  • Some foods that may seem appropriate to be eaten and handled with fingers are not. Typically, people use napkins or toothpicks to pick up food.
  • Brazilians often tend to eat quietly. Burping and making noise with plates and cutlery is considered to be poor etiquette.
  • Brazilians tend to finish all the food they put on their plate. Taking more food than one can eat and leaving unfinished food on one’s plate is considered impolite, suggesting that the person did not enjoy the food.
  • It is common to have a second serving.
  • When eating out in a restaurant, often people will lift their hand and motion for the waiter to come to them.

Gift Giving

  • Small gifts such as a chocolate bar are often given as a symbolic gesture of appreciation towards someone who does a favour.
  • If invited into a Brazilian home, bringing flowers or a small gift for the hostess is a good gesture of appreciation. A gift for the hostess’ children will also be greatly appreciated.
  • Flowers can be sent before or after a visit to someone’s home. Orchids are considered a nice gift.
  • Wrapping gifts in vibrant colours will be appreciated, particularly if it is in the national colours of yellow and green.
  • Gifts that are sharp such as knives or scissors refer to an intention to ‘sever’ ties with someone. Thus, avoid giving gifts that may be interpreted as a cutting of connections.
  • Avoid giving practical gifts such as wallets, keychains or perfume. These are considered to be too personal.
  • If a married man has to give a gift to a woman, he should mention that the gift is from their spouse to avoid the gesture being interpreted as flirtation.
  • Avoid giving gifts wrapped in purple or that are purple, such as purple orchids. The colour purple is associated with mourning.

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FAQs

What is considered impolite in Brazil? ›

Burping and making noise with plates and cutlery is considered to be poor etiquette. Brazilians tend to finish all the food they put on their plate. Taking more food than one can eat and leaving unfinished food on one's plate is considered impolite, suggesting that the person did not enjoy the food.

What are some taboos in Brazilian culture? ›

Don'ts
  • Avoid discussing or debating politics, poverty or religion. ...
  • Avoid boasting about Argentina. ...
  • Do not refer to Brazilians as 'Hispanic', a term that is used to refer to individuals who are Spanish-speaking or come from a country or culture that is Spanish-speaking.
Jan 1, 2018

What are good manners in Brazil? ›

Start with small talk, showing genuine interest in all participants and maintaining eye contact. If you are invited to someone's home, it is considered polite to bring flowers or a small gift. But avoid giving handkerchiefs or anything purple or black as these colours are associated with funerals and mourning.

What does "thumbs up" mean in Brazil? ›

Brazilians use a thumbs up and thumbs down to convey approval or disapproval, respectively. Avoid using the American “o*kay” sign, which makes an “o” shape with index and thumb touching. This is a rude symbol in Brazil that translates roughly to extending your middle finger in the us.

What does 👌 mean in Brazil? ›

Who uses 👌 Ok Hand emoji? The OK hand gesture doesn't have a universal meaning. In Brazil, Greece, Spain, and some Middle Eastern countries, the OK gesture can be seen as obscene.

What is offensive in Brazilian culture? ›

Never Inquire into Someone's Skin Tone: Especially for those who are black or natives this is offensive (Cultural Atlas). Avoid Using Sarcasm, Irony, or Making Fun of People in a Mocking Way: Brazilians are generally warm and light-hearted and this extends to their sense of humor.

What is a weird Brazilian tradition? ›

Brazil has many unique traditions related to New Year's Eve, from wearing white to bring good luck in the following year (some people wear underwear or accessories in red for love and yellow for money) to jumping seven waves on the shoreline for more good luck.

What not to do when visiting Brazil? ›

avoid entering unpaved, cobbled or narrow streets which may lead into a favela - tourists have been shot after accidentally entering favelas.

Which of these should you avoid doing in Brazil? ›

Avoid walking on beaches after dark. Do not display signs of wealth, such as wearing expensive watches or jewelry. Be extra vigilant when visiting banks or ATMs. Use caution at, or going to, major transportation centers or on public transportation, especially at night.

Can you wear purple in Brazil? ›

In Thailand and Brazil, purple is customarily worn alongside black when mourning of the death of a loved one, and in Brazilian culture, it is considered unlucky to wear purple when not attending a funeral or related service.

Are Brazilians physically affectionate? ›

As a whole, Brazilians are very affectionate. There's a whole lot of kissing, touching and hugging that goes on between loved ones, family members, and even strangers.

How to greet Brazilian people? ›

If you'd like to say “hello” in Brazilian Portuguese, you would generally use “Olá”. You can also use “Oí"—which is often considered more informal. Here are a few other basic phrases you'll find useful: Bom dia. / Good morning.

What is a Brazilian kiss? ›

Usually men and women simulate kisses in each other cheeks, but usually the kisses are in the air. It is rare that a Brazilian man kiss a woman cheek. That would be a synonym of greater intimacy, but not necessarily sexual intimacy. Usually it will be considered a sign of strong affection.

What does waving a hand mean in Brazil? ›

If a person waves their hand like in the “come in” gesture but in the opposite direction, they're telling you to go away or get out, probably angrily.

What does shaka shaka mean in Brazil? ›

In California, the shaka sign may be referred to as "hang loose" or "hang ten", both associated with surfer culture. In coastal Brazil, the shaka sign, known as the "hang loose" (also derived from an eponymous clothing brand, which uses the shaka as a logo), is a common gesture.

Is eye contact rude in Brazil? ›

It's important to maintain steady eye contact because its considered rude to break eye contact in the middle of a conversation. Brazilians use many gestures, however the “o*k” sign (using your first finger and thumb to form a circle) is considered vulgar so avoid using it.

Which color should you avoid wearing in Brazil? ›

Avoid wearing any attire that combines the colors of the Brazilian flag (yellow and green).

What is the obscene gesture in Brazil? ›

This looks like an 'OK' sign, but not in Brazil

Making a circle with your thumb and your index finger is how to signal "OK" in the US. But make the same gesture in Brazil, and you're giving the equivalent to the middle finger — the gesture has "insulting and scatological connotations," as the New York Times put it.

What is local etiquette in Brazil? ›

Brazilian people are open and friendly. They often use hand gestures in communication and are not put off by touch. It is not uncommon for women and children to link arms when walking and men may use both hands to shake hands to add warmth and sincerity to their greeting.

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