Business in Brazil? Know the Customs and Culture. (2024)

Business in Brazil? Know the Customs and Culture. (1)

Globalization means doing business in other countries is getting easier and more frequent. You’re wise to know and observe the proper business etiquette and customs of the local population because they vary greatly. iTi checked in with Executive Planet and Cyborlink, websites considered reliable information sources for international business etiquette, manners, and cross cultural communication, to create this list of insights. We also found etiquette tips from the Business Insider helpful. Here are a few tips if you’re conducting business in Brazil. Of course, not all guidelines work in all situations but the following are generally applicable.

Your Appearance

  • Three-piece suits carry an executive connotation. Two-piece suits are associated with office workers. Conservative attire for women in business is very important. Also make sure your nails are manicured.
  • Avoid wearing any attire that combines the colors of the Brazilian flag (yellow and green).
  • Banking and law are business fields where people dress more formally.
  • Brazilians dress fashionably. Both women and men take pride in their appearance. For example, shoes are stylish, polished, and in good condition.
  • Don’t be surprised if you’re touched. In Brazil touching arms and elbows and backs is common.
  • The hand signal used in the U.S. to indicate “okay” is a rude gesture in Brazil.
  • To express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger.
  • Flicking your fingertips underneath the chin indicates that you don’t know the answer to a question.

Business Behavior

  • The official language is Portuguese. In business, English is widely used and understood, especially in the main business centers—the southwest and southern regions. Brazilians do not perceive themselves as Hispanics, since they were colonized by Portugal, and also don’t like to be called Latinos.
  • Being spontaneous is valued when you’re making personal contacts.
  • While Brazilians are receptive and can become close very quickly, you should avoid topics like salaries, matrimonial status, and age.
  • Generally, in a formal introduction, Brazilians shake hands and say their first name. In informal situations women are greeted with a kiss near (not on) the face. Visual contact is important.
  • Don’t try to make impromptu calls at business or government offices. Make appointments at least two weeks in advance.
  • Some regions have a casualness about both time and work but not big cities like San Paulo and Rio. In Rio, casual refers to the personal and social events, not to business. In these cities business meetings tend to start on time.
  • Never start business discussions before your host does. Business meetings normally begin with casual chatting.
  • In business negotiations there’s usually an initial mistrust. Because of that, frequent meetings, business lunches, and dinners are important to establish a trustworthy relationship. Strong relationships are key to success in Brazil. Be prepared to spend time building professional relationships.
  • Once the mistrust is overcome, the Brazilian inclination is towards group work. Full loyalty is expected from the team. Pointing the finger at any team member amounts to betrayal.
  • Midday is the time for the main meal. A light meal is common at night, unless you’re entertaining formally.
  • Do not eat with your hands even if you’re having a sandwich or pizza. Use a napkin or utensil.
  • American coffee is a mere shadow of Brazilian coffee. Expect to be served small cups of very strong coffee.
  • Sneezing or cleaning your nose at the lunch or dinner table is not acceptable.
  • If you’re entertained at someone’s home it’s polite to send flowers with a thank you note to the hostess the next day.
  • Giving a gift isn’t required at a first business meeting; instead consider buying lunch or dinner.
  • Be cautious about giving someone purple flowers. In Brazil purple flowers are often used at funerals. It’s fine to give violets.
  • Most toasts are given with the word saude (“Sah-OO-Day”) or viva (“VEE-va”).
  • Tipping is generally 10% in Brazil.

As international, multinational, transnational, multi-domestic, and global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences. Follow local customs and you and your business can win acceptance and gain success more readily.

For more, see our blog posts Terpii Travels: Brazil and Is There A Global Business Culture?

Sources:

Cyborlink

Executive Planet

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Business in Brazil? Know the Customs and Culture. (2024)

FAQs

What are the business customs in Brazil? ›

It is more appropriate to offer a lunch or dinner instead of a gift. However, if a gift is offered it is best to give it in a social setting. Dress code varies depending on the company, but are often formal and conservative. Men are expected to wear suits and ties while women are expected to be elegant.

What is the culture customs of Brazil? ›

Brazilians focus on nonverbal cues and body language to determine someone's true intentions. In conversation, they often use physical contact with each other to emphasize meaning. Personal space is smaller in Brazilian culture than in others; Brazilians stand close to one another while speaking.

How is Brazil's business culture different from the United States? ›

The main difference between the business culture of the US and the business culture of Brazil is that the US business environment typically emphasizes directness, individual achievement, and efficiency, whereas Brazilian business culture places a greater value on personal relationships, flexibility, and a more relaxed ...

What are the most striking cultural characteristics that may affect business interactions in Brazil? ›

Family is very important for the Brazilian. It is common in Brazil to hire people from the same family to be their colleagues. Balance between working and family life is also very important for Brazilian. Brazilian are also more flexible with time, and do not give so much importance to punctuality.

What are customs in business? ›

Customs is a government agency or authority that regulates the flow of goods into and out of a country. Most importantly, the customs deals with the collection of duties levied on imported goods.

What is the customs duty in Brazil? ›

Import duty (II) is a federally-mandated product-specific tax levied on a CIF (Cost, Insurance, and Freight) basis. In most cases, Brazilian import duty rates range from 10 percent to 35 percent. Brazil's Ministry of Economy publishes a complete list of NCM products and their tariff rates on its website.

What are the customs for food in Brazil? ›

Brazilians tend not to eat food with their hands. This means using a fork and knife, even for foods such as fruit. In the case of street food, it is acceptable to hold the food with a napkin while eating, but never with bare hands. To signal a server in a restaurant, you can raise one index finger.

What is Brazil best known for? ›

It is most well known for its dense forests, including the Amazon, the world's largest jungle, in the north. But there are also dry grasslands (called pampas), rugged hills, pine forests, sprawling wetlands, immense plateaus, and a long coastal plain.

What is the cultural dress of Brazil? ›

Traditional Brazilian Clothing

For example, those living in the southern plains, a ranching area, wear gaucho-type clothing: baggy pants, or bombachas; cowboy hats and cowboy boots. The indigenous Amerindians in the Amazon region wear tunics and face paint and also love beads, body paint and unique hairstyles.

What is Brazilian business style? ›

Brazilian business organizations typically follow a top-down hierarchical model, with the higher-ups holding most of the decision-making power. Titles and seniority are respected, and it's customary to address individuals using their titles and last names unless they suggest otherwise.

What is doing business in Brazil like? ›

Challenges of doing business in Brazil

Navigating the Brazilian bureaucracy can be a daunting challenge, as the country has multiple, complicated layers of government departments and agencies. A lack of understanding of these processes can lead to costly delays in your operations and quickly increase your overheads.

Why is Brazil a good country to start a business? ›

Brazil has the fifth-largest population globally and a rapidly growing middle class, which means it has an enormous consumer market. This large and diverse consumer market offers numerous exciting commercial opportunities for foreign companies from various sectors looking to reach new clientele in the country.

What is the culture and customs of Brazil? ›

In Brazilian culture, living in a community is vital due to the fact Brazilians are very involved with one another. "Brazilians organize their lives around and about others, maintain a high level of social involvement, and consider personal relations of primary importance in all human interactions.

What are some business customs in Brazil? ›

Business Culture
  • Appointments for events such as meetings are required. ...
  • Arrive on time, but do not necessarily expect your Brazilian counterpart to be punctual. ...
  • Business cards are typically exchanged during the beginning of the meeting when introductions are taking place.
Jan 1, 2018

What is the cultural diversity of Brazil? ›

The cultures of the indigenous Indians, Africans, and Portuguese have together formed the modern Brazilian way of life. The Portuguese culture is by far the dominant of these influences; from it Brazilians acquired their language, their main religion, and most of their customs.

What business is Brazil known for? ›

Important Brazilian industries for U.S. exporters include oil and gas, agricultural equipment, aerospace and manufacturing.

What is the management culture in Brazil? ›

Managers in Brazil tend to keep the line between employee and boss clear, but still maintain the friendly atmosphere. Brazilian working culture also can be considered to be low satisfaction at work and low competition amongst people of the organization.

What are the 5 major imports of Brazil? ›

So what are the top 10 Brazilian imports?
  • Mineral Fuels – US$36.7 billion (15.3% of total Brazilian imports)
  • Machinery including Computers – US$34.7 billion (14.4% of total imports)
  • Electrical Machinery – US$28.7 billion (11.9% of total imports)
  • Vehicles – US$18.6 billion (7.7% of total imports)
Apr 16, 2024

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