I tried Aldi, M&S, Lidl & Morrisons stollen & one was like a German Market treat (2024)

Anyone who loves the Birmingham Frankfurt Market will probably have tried stollen, a German Christmas cake which dates back to the Middle Ages. Traditionally a loaf, which can be served with or without butter or cream, it tends to have a slightly dry texture, which complements the soft sweetness of the raisins and marzipan hidden inside.

This year, it seems as though many supermarkets are opting to sell stollen in slices in their 'finest' ranges rather than in traditional loaves. This seems a pity as some have lost that traditional texture which goes perfectly with a nice cup of tea or coffee. Instead, they are pretty boozy, infused with rum or brandy, and, as a result, are quite pricey.

So, if you're going to splash out on stollen this year, you need to be sure you're buying one that tastes great. We tried stollen slices and bites from Tesco, , Aldi and Sainsbury's, Morrisons and Lidl and discovered they varied considerably in flavour, texture and price. We found two we loved.

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Morrisons The Best Stollen Slices

Morrisons The Best Stollen Slices cost £3.50 for six, weighing 225g, which works out to 58p each. We could smell the rum as soon as we opened the packet. The actual cake was a perfect stollen texture, which is slightly dry, and there was a nice band of marzipan in the middle.

The generous dusting of icing sugar gave the slice a lovely sweet edge and there was plenty of fruit. It was quite a large slice and it felt both traditional and decadent at the same time. Really impressed with these slices, we gave them 4 out of 5 stars.

Aldi Marzipan Stollen Bites

Aldi Marzipan Stollen Bites cost £2.99 for a box of bites, weighing 350g. There were 12 bites in the box, so it works out to 25p each, although each bite is smaller than some of the stollen slices in the other packs.

Just like the Morrisons slices, these bites had the perfect dry stollen texture. However, the marzipan was a little crunchy in the middle, which felt a bit stale. Not at all boozy, these had a decent amount of icing sugar. They were good value for money but not our favourites. In fact, we gave them just 2 out of 5 stars.

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Lidl Stollen Bites with Marzipan and Rum

Lidl Stollen Bites with Marzipan and Rum cost £3.79 for 10 bites, weighing 230g, which works out to 38p each. These had a boozy smell and taste but it felt quite synthetic, in a similar way to chocolate liqueurs.

The bites were very crumbly and the actual cake was quite moist rather than the traditional stollen texture. We liked the marzipan and gave them 3 out of 5 stars.

Sainsbury's Taste the Difference Stollen Slices

Sainsbury's Taste the Difference Stollen Slices cost £3.75 for six, weighing 200g, which works out to 63p each. These slices were extremely moist, not really like stollen at all. They were described as 'fruit bread slices with sultanas and marzipan filling, finished with brandy syrup, butteroil and a sweet dusting' but we couldn't smell or taste the brandy.

Whilst the marzipan was nice, we would have preferred more fruit and so gave them 2 out of 5 stars.

M&S Food Collection Stollen Slices

cost £3.75 for five, weighing 200g, which works out to 75p each. I had to double check the best before date on this pack because I genuinely thought they had gone out of date.

They are described as 'fruit bread slices made with plump sultanas soaked in rum, with a soft marzipan centre' and I think the problem is that the rum has seeped into the cake slices, making them really soft and squidgy. I could see and feel this as soon as I removed them from the packet.

The flavour was seriously unpleasant. Most definitely not ones to serve to guests in the run up to Christmas. I gave them 0 out of 5 stars.

Tesco Finest Stollen Slices

Tesco Finest Stollen Slices cost £4 for six, which works out to 67p each. They were totally different to all the other stollen slices and bites. Dipped in Jamaican rum, they tasted of rum and ginger, which made them really warming and Christmassy without being overpowering or sickly.

They had a good texture which was a bit of a cross between stollen and ginger cake. Although not very authentic, we really enjoyed the soft marzipan, abundance of fruit and good dusting of icing sugar and gave them 4 out of 5 stars.

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Overall verdict

We enjoyed the Tesco stollen slices as a lovely Christmassy treat. However, our favourite had to be the more traditional Morrisons stollen slices as the texture, smell and flavour transported us straight to the Birmingham German Christmas Market!

And these slices were 17p cheaper per slice than the M&S ones, 9p cheaper per slice than Tesco and 5p cheaper per slice than Sainsbury's. We'll definitely be stocking up on these for the festive season.

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I tried Aldi, M&S, Lidl & Morrisons stollen & one was like a German Market treat (2024)

FAQs

Is Aldi or Lidl German? ›

German grocers Aldi and Lidl are taking the U.S. grocery market by storm, but while the two discount grocers expand rapidly across the country, they appear to be targeting different customers, according to a new report from data analytics firm Placer.ai.

What's the story behind Lidl and Aldi? ›

Urban myth claims the German discounter rivals Aldi and Lidl were founded by two brothers. That isn't true. Both grocery store empires were founded by different families. Instead, it's actually Aldi's massive global empire that was split into two, with half owned by one brother and half by another.

Are Lidl and Aldi the same thing? ›

But it's actually a discount grocery store with a homely European warehouse aesthetic, not unlike Lidl's top competitor, Aldi. Both Lidl and Aldi are German-owned discount supermarkets, but -- despite what many people believe -- the two retailers are not related.

Is Aldi owned by Trader Joe's? ›

Aldi and Trader Joe's are like the cousins of the American supermarket world. Aldi is run by Aldi Süd while Trader Joe's is owned by Aldi Nord. Before splitting into separate companies, Aldi Süd and Aldi Nord were one company.

Is Aldi a German market? ›

In 1961, the Albrecht Family founded the world's first discount grocery store in Germany. 16 years later in 1976, we opened our first ALDI store in Iowa. Today, with our ALDI headquarters in Batavia, Illinois, we have grown to more than 2,000 stores across 36 states with over 25,000 employees.

Are Lidl Aldi and Trader Joe's related? ›

Nope! ALDI and Trader Joe's do not share the same parent company, have no joint ownership, and are independently operated.

What does Lidl mean in German? ›

It doesn't mean anything. Lidl is a surname that is most commonly found in Southern Bavaria. The origin of the surname Lidl is the given name Ludwig, which Lidl is an affectionate form of. Lidl doesn't use quarters for grocery carts, for example.

What is the sister store to Aldi? ›

As Eat This, Not That explains, California-based Trader Joe's and its 557 U.S. stores (per ScrapeHero) are a subsidiary of German chain Aldi Nord, the sibling company of Aldi Süd, which Americans know simply as Aldi, the home of such fan-favorite house brands as Mama Cozzi's pizzas, Clancy's snacks, and Winking Owl ...

What is Aldi's aisle of shame? ›

More accurately, it's the "Aisle of Impulse Buys" because, despite its name, we Aldi shoppers know that there's really no shame in saving a few bucks by shopping at the German grocer. And after one trip down the “Aisle of Shame,” you'll understand why we can't stop saying, “...And, I got it at Aldi!”

Why did the Aldi brothers fall out? ›

They split in 1960 in a dispute over whether to sell cigarettes, drawing a line through Germany that created Aldi Nord and Aldi Sued.

What does Aldi stand for? ›

As their business expanded across Germany, they settled on the name Aldi – short for Albrecht and Discount. The first UK Aldi store opened in 1990. Today, you'll find our grocery stores all over the world.

Is Trader Joe's a German owned company? ›

Trader Joe's is an American chain of grocery stores headquartered in Monrovia, California. By 2015, it was a competitor in "fresh format" grocery stores in the United States. It is owned by a German company, Aldi.

What is Germany's equivalent to Walmart? ›

Globus: Another hypermarket-based retailer, Globus has around 50 stores, mostly in central Germany. Perhaps the closest you'll find to the Walmart-style US grocery stores, with in-store restaurants, gas stations, and tire centers. HIT: These supermarkets are also typically on the larger side.

Is Lidl a German owned company? ›

Family-owned since 1973, Lidl originated in Ludwigshafen, Germany, with just three employees. Since then, the company, now owned by the Schwarz Group, has expanded to more than 12,000 stores in 31 countries, eventually making its way to the United States in 2017.

Is Aldi as good as Lidl? ›

According to brand research data from consultancy Mintel, Aldi outperforms Lidl in terms of being a “favourite retailer, offering an excellent experience and being a recommended retailer”. Aldi has certainly invested in its store experience, with its new generation stores a far cry from the utilitarian stores of old.

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